Posted on June 21, 2017 at 11:28 am by James
A backlink or link building is getting a link from another website to yours. Backlinks can also be called hyperlinks, incoming links, inbound links, or just links—they all mean the same thing. The overall goal is to increasing the search engine rankings of that website or page.
Search engines use links to crawl the web; they will crawl the links between the individual pages on your website, and they will crawl the links between entire websites.
There are a ton of unethical link building companies out there which employ some pretty questionable practices which end up hurting your website instead of helping it.
Some of these unethical methods include:
The search engines are far more sophisticated than they once were and are engineered to sniff out these and other ‘black hat’ SEO practices. If the search engine crawlers determine that a site has employed unethical link building practices to achieve a higher ranking, they will penalize your site severely and irrevocably bury your site making it almost impossible to find through the search engines.
Only permanent, relevant links from established sites that engage in ethical link building practices will help your site achieve better rankings with the major search engines and drive targeted traffic to your site.
There are no shortcuts in a successful link building campaign and even when it is done properly, you should not expect to reap the benefits of link building overnight. Patience and persistence are the keys because it can take time to build links from credible sources.